We live in a consumer-centric society driven by the on-demand economy. With a push of a button, we can stream our favorite movie or TV show, order an Uber, deliver food from our favorite restaurants, and now, even get groceries delivered as quickly and conveniently as possible. These experiences are fueling the current age of convenience and choice for consumers – factors that are driving a revolution in grocery retailing, as supermarkets move quickly to create advanced online shopping experiences for their customers.
Giving your customers options is critical to retailers’ success. According to Coresight Research, 23.1% of consumers bought groceries online in the past year, with 51% opting to pick up at the store and 45% choosing to have their groceries delivered. With split preferences among consumers, the ‘extra mile’ means offering a number of options to get groceries into the hands of your shoppers, whether it’s pick-up in store, curb-side collection or delivery to the consumer.
Read more of this story in Retail Leader here.