Next-Generation Shopping Personalization With AisleOne
TORONTO – Sept. 5, 2019—Mercatus, a leading provider of digital commerce solutions for grocery and other retail verticals, today announced that its AisleOneTM personalization intelligence engine is now available as an enhancement to the Mercatus platform. AisleOne taps into shopper data and behavior and uses machine learning algorithms and artificial intelligence to serve relevant product content to loyalty customers, boosting customer satisfaction, retention and purchases.
AisleOne on the Mercatus Integrated Commerce PlatformTM enables grocers to unlock the true power of 1-to-1 personalization. Utilizing a deep well of shopper data from online and in-store inputs, AisleOne automatically generates personalized catalogs and search results tailored to each individual shopper. Additionally, AisleOne instantly serves personalized product suggestions based on basket, past purchase and adjacent profile data to ensure relevant choices. This level of personalization — unique to the Mercatus platform — enhances the overall shopping experience and translates into a faster, more enjoyable checkout process that boosts both shopper frequency and basket size.
“Shoppers expect and appreciate personalization, but grocers don’t always have the data, systems and permissions to drive an effective level of unique interaction,” says Sylvain Perrier, president and CEO, Mercatus. “With AisleOne available as an enhancement to the Mercatus platform, grocers get a scalable solution, powered by a platform with both the transactional inputs and the holistic engagement experience necessary to create a truly personalized experience.”
Mercatus-equipped grocers have the ability to add AisleOne to their Mercatus digital commerce experience on both desktop and mobile. The platform is entirely retailer branded and controlled, to give shoppers a consistent and rewarding experience from start to finish. With the addition of the AisleOne personalization intelligence engine, grocers also have full transparency into and control over their customers’ data and product recommendations.
Attending Groceryshop? Visit Mercatus at Booth #115 to see AisleOne on the Mercatus platform in action, Sept. 15-18 at the Venetian in Las Vegas.
Learn more about how Mercatus enables grocery retailers to unlock the true power of personalization.
Mercatus is the authoritative voice for retailers who want to strengthen their relationships with shoppers in the digital space. Mercatus empowers retail clients by creating authentic digital shopping experiences through solutions that help retailers drive shopper engagement, grow share of wallet and profitability, and adapt to a changing consumer marketplace. The Mercatus Integrated Commerce PlatformTM is used by leading North American retailers, including Weis Markets, Save Mart brands, Brookshire’s Grocery Company brands, WinCo Foods, Smart & Final and others. The AisleOne™ personalization intelligence engine uses machine learning algorithms to deliver advanced product recommendations and promotions to shoppers on a 1-to-1 basis, and quickly and easily integrates into retailers’ marketing emails, apps and eCommerce websites. Mercatus is headquartered in Toronto, Canada.
Ketner Group Communications (for Mercatus)