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Expanded Product Catalog with Salsify

We know how time consuming product catalog management can be. Constantly changing product names, descriptions, and images can be hard to keep up for merchandisers and brand marketers. At the same time, it’s important that product description pages (PDPs) are updated regularly to include relevant keywords, latest brand content, and updated product images. Better content translates to larger baskets, fewer returns and a far better customer experience.

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Sponsored Product Sampling with SwishBx

An estimated $1 billion dollars are spent on traditional sampling methods by CPG brands every year with the most common sampling campaigns being in-store sampling and direct-to-consumer (D2C) campaigns. Despite playing an important role for CPG activation of product sampling, grocery retailers are often left out of the value chain.

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Personalized Promotions & Loyalty with Eagle Eye 📣🎁

Grocery leaders know how important personalization and being rewarded for their loyalty means to customer retention. A McKinsey study found that 80% of American consumers want personalized interactions in a retail environment, and personalization at scale can provide a 1-2% sales lift for grocery retailers. Furthermore, successful personalization programs can also reduce marketing and sales costs by around 10-20%.

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DoorDash Last Mile Integration 🚗 🛣️

When it comes to achieving omnichannel profitability, choosing the right fulfillment partner is a critical decision. At Mercatus, we believe retailers deserve choice and flexibility to complement their eCommerce strategy. In December, we announced DoorDash Drive, an end-to-end fulfillment option where DoorDash shoppers (i.e. Dashers) pick, pack, and deliver your orders. Our expanded integration – DoorDash Last Mile – will allow retailers to have Dashers focus exclusively on order deliveries.

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