Mercatus Drives 48% eCommerce Sales Increase for NA Grocers
Significant developments in technology and company headcount help Mercatus provide customers with the necessary tools to undergo digital transformation
December 12, 2018
TORONTO – December 12, 2018 — Mercatus, a leading provider in digital solutions for grocery, today announced significant success and continued support of North American grocery and retail brands during 2018. Throughout the past year, Mercatus made several significant investments across its technology offering and new talent acquisition in support of its current clients and prospects, helping the company execute against an ever-growing opportunity in the grocery landscape.
Enhanced Product Functionality
This year, Mercatus launched Mercatus Dispatch™, an agnostic, white label, last mile delivery platform that allows retailers to partner with their delivery provider or providers of choice. Currently, Shipt and DoorDash are active delivery providers for Mercatus Dispatch. Several more last-mile providers and fleet managers are in active discussions to join the Mercatus Dispatch platform as Mercatus continuously strives to best serve retailers.
Other 2018 developments to the Mercatus platform included new personalized email deployment functionality, building on Mercatus’ AI driven UX and platform enhancements to support a one to one marketing experience, proven to maximize savings per shop while increasing sales by up to $700 per year for each engaged customer. The company also deployed version 3.0 of its mobile app platform, enhancing UX significantly, along with other key improvements in functionality.
Additionally, with an added emphasis on product marketing and data analysis expertise, Mercatus has communicated value with more relevant metrics, evident in the company’s launch of its ROI Calculator where grocers gain a detailed understanding of exactly what to expect from their click & collect investment.
Maintaining Workplace Excellence
Mercatus is proud to have been named one of the Best Workplaces™ in Canada for 2018 by the Great Place to Work® Institute. The company’s culture has helped attract Canada’s best talent with the team growing by 16% during 2018 with plans for additional hiring in 2019. This included filling key open positions within the company.
This year, Mercatus welcomed new VP of Client Success, Frank Laudadio. With over 15 years of experience in managing customer-facing engagements, Frank’s results-driven and collaborative approach empowers Mercatus customers to achieve the best results.
Brian Chen also recently joined the team as VP of Technology. His success in leading support of diverse and complex software systems equips him with a best-in-class pedigree to drive the Mercatus engineering team to new heights as the company looks ahead to creating even more customer success in 2019. This growing team will continue to lead the industry by innovating to meet customer’s needs and expectations.
Looking forward, Mercatus will continue its influence as an authoritative voice in the digital food and beverage space while maintaining its expertise in grocery and other retail verticals. The company will also have a new focus on building proprietary research to help the industry make informed decisions about what their business needs.
“In 2019, I predict that mature retailers who have previously relinquished their digital commerce experience to fulfillment solutions will emerge with a renewed sense of strategy and take back control to protect their brand,” said Sylvain Perrier, president and CEO, Mercatus. “Moving forward, they will explore the amalgamation of best of breed solutions and invest in deep retail shopper experiences by leveraging numerous sources of data about each individual shopper.”
Growth By the Numbers
- Increased unique online shoppers across all clients 19% in 2018.
- Increased total e-commerce sales for our clients 48% in 2018.
- Grew Mercatus team by 16% in 2018.
To learn more about Mercatus and be part of the company’s continued success visit www.mercatus.com.
Mercatus is redefining the digital experience within grocery. The company’s purpose is to empower grocers to create best-in-breed shopping experiences for their customers, and it is dedicated to revolutionizing the way grocers approach digital. Mercatus helps leading North American grocers integrate with multiple technology partners to deliver exceptional in-store and online shopping experiences.
Ketner Group Communications (for Mercatus)
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