Price Chopper’s Digital Strategy
From Value-Driven to Experience-Driven Grocery
The Road to Personalization
Over the years, Mercatus integrated data and service capabilities of Price Chopper’s technology partners, making it possible for them to deliver unique personalized shopping experiences to shoppers. Price Chopper launched the personalized email newsletter, tailoring deals to the individual shoppers based on their shopping history. Creating personalized shopping experiences can be carried across all digital touch points.
Digital Maturity - A New Competitive Opportunity in Retail
The changing retail landscape has shifted priorities and created the need for regional grocers to embrace digital maturity. Price Chopper adopted an innovative all-encompassing digital strategy, leveraging the Mercatus Integrated Commerce® Platform to deliver personalization - tailoring the experience on a one-to-one basis.
The Solution: A Shopper Centric Digital Strategy
Focused on implementing a shopper-centric digital strategy that built deeper customer engagements, Price Chopper wanted to reinforce brand awareness and loyalty on multiple channels, offering a cohesive shopping experience, in-store and in the digital space.