Omnichannel Shopper Behavior Report 2022, Volume 2

Why convenience and costs are driving more customers to pickup

Learn how to lower costs and improve profitability in your grocery pickup business. Access 25+ proprietary data points that reveal how shoppers think and behave when it comes to grocery pickup.

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Meet customers’ evolving preferences and demands

Volume 2 of the omnichannel shopper behavior report is based on a survey of 1,906 adults living in all 50 U.S. states and the District of Columbia.

This Mercatus research was conducted by Brick Meets Click via an online survey fielded August 25 - 27, 2022.

In this free report, you will learn the following:

  • When households most recently ordered groceries online for Pickup
  • Net promoter score based on perceived wait time for Pickup order
  • Top 5 reasons customers opted to use Pickup as opposed to Delivery
  • Frequency of shopping in-store when using grocery Pickup service
  • Reasons shoppers did NOT use grocery Pickup within last year or ever
  • How many are likely to use Pickup for groceries during next 12 months
  • And much more!

Learn how to lower the costs to serve with pickup

Make informed decisions about how to best serve your customers and grow your grocery business. Grab the latest research now!

Omnichannel Shopper Behavior Report Volume 2

Mercatus is committed to helping retailers succeed in the ever-changing landscape of grocery eCommerce, and this report is one way we continue to deliver on that commitment.

We hope that you find it helpful and informative. Thank you for your continued interest in Mercatus solutions.

Sylvain Perrier

President and CEO, Mercatus