It’s no secret that our tech-dependent lifestyles have caused profound changes in both the professional and private spheres. The Wi-Fi-enabled gadgets we now take for granted have entirely transformed the way we interact with friends and family, consume news and—perhaps most importantly—purchase goods and services.
No matter how “ready” today’s consumers may be for grocery eCommerce, getting them to embrace change, abandon previous behaviors and create completely new ones isn’t always easy. In order to accept change, people need to learn why it’s in their best interest to embrace the new and forget the old.
A complex and evolving digital landscape requires retailers to track data both internally and externally to fuel their Marketing strategies. An integrated commerce ecosystem is a viable solution that empowers grocery marketers to transition to the digital age and compete with innovative differentiation.