FREE FULFILLMENT GUIDE
A Fulfillment Plan That Pays You Back
Build a pickup program that makes your fulfillment process profitable and compounds its value with every order.
✔️ Lower cost-to-serve
✔️ More first-party shopping & behavioral data
✔️ A customer relationship mass retailers can’t duplicate
FREE FULFILLMENT GUIDE
A Fulfillment Plan That Pays You Back
Build a pickup program that makes your fulfillment process profitable and compounds its value with every order.
✔️ Lower cost-to-serve
✔️ More first-party shopping & behavioral data
✔️ A customer relationship mass retailers can’t duplicate
Proven Fulfillment Models | Profitable Picking Methods | 3-phase Rollout Plan to Scale
What's Inside?
What's Inside?
Section 1
The Delivery Trap
Learn why the math on trying to match Walmart and Amazon doesn't work and where regional grocers actually have an advantage.
Section 2
Building Profitability
Get the fulfillment models, picking methods, and a phased rollout plan for profitable pickup at scale.
Section 3
Measuring Success & Scaling
Track 9 KPIs that matter, see when to add delivery, and learn how to layer personalization, loyalty, and retail media on top of pickup.
Section 1
The Delivery Trap
Learn why the math on trying to match Walmart and Amazon doesn't work and where regional grocers actually have an advantage.
Section 2
Building Profitability
Get the fulfillment models, picking methods, and a phased rollout plan for profitable pickup at scale.
Section 3
Measuring Success & Scaling
Track 9 KPIs that matter, see when to add delivery, and learn how to layer personalization, loyalty, and retail media on top of pickup.
A Fulfillment Playbook Based on Decades of Retail Experience
With more than 30 years of experience in retail, Lee Lambeth, COO of Mercatus, offers a wealth of knowledge on operational decisions, unit economics, and performance benchmarks that separate grocers who are building something sustainable from those subsidizing volume they can't afford.
A Fulfillment Playbook Based on Decades of Retail Experience
With more than 30 years of experience in retail, Lee Lambeth, COO of Mercatus, offers a wealth of knowledge on operational decisions, unit economics, and performance benchmarks that separate grocers who are building something sustainable from those subsidizing volume they can't afford.
Why Pickup Is the Fulfillment Channel Worth Building
Delivery gets the headlines. Pickup builds the business.
01
Lower Cost to Serve
No last-mile logistics, driver commissions, or platform fees eating into margin.
02
Infrastructure Already Built
Every store location is a pickup hub. No fulfillment centers or delivery fleets required.
03
Your Staff, Your Standards
Trained employees fulfill every order—not a third-party algorithm making substitution calls.
04
First-party Data Preserved
Purchase frequency, basket composition, shopping patterns. Delivery hands that data to the platform.
05
Your Brand, Every Touchpoint
You control the confirmation, the handoff, and the follow-up. Shoppers know they're ordering from you.
06
The Channel They Return To
Nearly half of online grocery shoppers use multiple fulfillment methods monthly. Pickup is how you influence which one they choose.
Practical. Free. Ready To Grow Your Business.
This guide isn't a whitepaper. It's a playbook written for grocers who need to make real decisions about fulfillment, margin, and how to compete with mass retailers offering low-fee and free delivery.
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