FREE RESEARCH
Pricing’s Potential Roles for Improving Online Grocery Performance
Exclusive Research and Roadmap for Regional Grocers in 2023
This report, backed by proprietary research, provides the guide on how to improve profits and retain customers in this challenging market environment.
Custom Pricing Research on 8 Mass Brands
Mercatus commissioned Brick Meets Click to conduct the research and develop the framework
The research phase consisted of two parts:
1) In-market pricing study
Our pricing study, conducted in Plano, TX, analyzed eight major retailers, including Aldi, Costco, HEB, Kroger, Market Street, Target, Tom Thumb, and Walmart.
We meticulously compared a basket of 40 popular products, both in-store and online, over a month-long period in 2023. We scrutinized daily prices, promotional offers, and even the hidden costs of pickup orders.
2) Online consumer survey
We also conducted an extensive online survey with 1,946 adults, all active participants in their household's grocery shopping.
This research, carried out in June 2023, delved into the shopping habits and preferences of today's consumers.
Develop a more competitive online pricing strategy
Create a customer-centric online shopping experience
Achieve a more sustainable path to competing online
Increase profitability and customer retention
Outmaneuver the Giants: Compete and Win Against Mass Merchants
The online grocery landscape is rapidly evolving, and the competition is fierce. Market leaders with significant price advantages and substantial net revenues pose a formidable challenge. But don't worry, we've got your back.
Online Grocery Pricing Research 2023
Access over 40 unique data points, critical analysis, and data-backed suggestions to adapt your strategies to the current market.
This is the roadmap for competing and winning against EDLP retailers like Walmart.
Realities
To compete effectively, you need to understand the realities of what is happening in today’s environment.
Reminders
Refine your strategy by comparing past research to current conditions.
Recommendations
Improve your strategy, profits and customer experience with detailed recommendations.
About Mercatus
Mercatus empowers grocers to create exceptional shopping experiences for their customers. We bring together existing systems, best-in-breed marketing technologies and a host of grocery-specific shopper tools across multiple digital channels to deliver experiences that increase share of basket and foster lifelong loyalty.
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