Data-driven Personalization for Grocery Retail
Use your first-party data to engage and retain customers
Mercatus AisleOne puts retailers in the driver’s seat. It collects and consolidates first-party data to give grocers total control over their customer experience, allowing them to provide convenience and value to customers through personalized engagement — all while efficiently managing cost-to-serve.
Retailers have generated up to a 14:1 return on their digital engagement investment through AisleOne’s targeted promotions, personalized offers, automated marketing campaigns, and loyalty program activation.
Transform your go-to-market strategy with AisleOne
As an end-to-end personalized engagement solution, Mercatus AisleOne helps grocers activate, convert, and retain customers, leading to increased monthly active users, higher average order value and improved customer lifetime value.
Personalize the customer experience
Today’s consumer wants a grocery shopping experience that is convenient, seamless, and, above all else, “made for me.”
Mercatus AisleOne Personalization Engine utilizes flexible content containers to reach customers on a personal level through targeted product recommendations, promotional offers, and loyalty incentives — such as points, coupons, and digital stamps. Choose from 50+ available customer data attributes to easily build customer-centric campaigns localized to a store or personalized to each customer.
Put your first-party data to work
In the past, grocers had to deal with disconnected data sources, multiple first- and third-party integrations, and loyalty programs that didn’t connect between online and in-store.
Mercatus AisleOne Customer Data Platform consolidates your first-party data, allowing you to create a holistic view of the customer journey with automated tracking of each individual’s digital, transactional, and promotional activity data. Through the platform’s Workbench Analytics, you can segment your customers, analyze their behaviors, and activate targeted campaigns based on those insights to deliver measurable results.
No complex code or development required — just efficient personalization at scale.
AisleOne provides you with:
- Personalized Customer Experience
- Actionable Consumer Insights
- Comprehensive Strategy Support
To drive profitable growth through:
- Enhanced Operational Efficiency
- Cost Efficiency in Marketing
- Boosted Sales and Retention
AisleOne Makes it Easier on Everyone
Marketing teams
Easily customize the look and feel of your digital brand experience with flexible content containers for mobile and web. No code or development work required.
eCommerce teams
Drive online sales by tracking customer activity from impression to transaction. Demonstrate ROI of your eCommerce program.
Technology teams
Ensure secure and scalable access to customer insights. Bring together disparate data sources to help your team create a single view of your customer base.
Executive teams
Track the health of your business with advanced dashboards. Make more informed, data-backed decisions that feed your business strategy.
Combining Value & Convenience
Modern consumers want value and convenience in their retail experience. To keep these customers returning, grocers have to provide a shopping experience that engages them on a personal level.
Here’s how the advanced personalization of AisleOne connects a retailer’s capabilities with those needs:
A regional supermarket chain with 70+ stores and a mature, two-tier pricing program looked to AisleOne to operationalize a digital loyalty strategy.
By converting customers from an analog to a digital relationship, AisleOne was able to deploy specific engagement strategies and individualized offers based on key customer behaviors and segments – including high spenders, new accounts, churning, lapsed and more. Efficiently delivering personalization at scale and transforming their go-to-market strategy.
The impact? $412 year-over-year increase in sales per customer and $144 million in incremental value.
130M+
Targeted communications delivered
500M+
Personalized product recommendations
14 : 1 ROI
Per dollar invested in digital engagement
*Annualized metrics