Emi Takeda
As the Director of Product Marketing at Mercatus, Emi Takeda drives the company’s marketing, product and business growth strategies forward. Her keen mind for corporate branding has helped Mercatus become recognized as an industry authority in both eCommerce solutions and thought leadership.
In addition to her role as Director of Product Marketing, Takeda is a regular contributor to the Mercatus blog where she provides grocers with advice on a range of topics from analysis on adopting grocery technology to enhancing profitability through innovative product offerings.
Before joining Mercatus, Takeda gained sales, operational and account management experience working with several respected organizations including TC Transcontinental, Charles Faram and Brand Point Services.
Areas of Expertise
With a decade of experience in sales and marketing, Takeda has earned a reputation for excellence in the following fields:
- Digital marketing
- Business growth strategies
- Lead generation
- Project management
- Leadership
- Training and coaching
- Strategic planning
- Team building
Latest Articles, Podcasts and Videos
How Technology Enhances Marketing to Better Reach and Retain Customers
Emi Takeda explores how grocers can leverage technology to automate and personalize marketing efforts, allowing them to effectively compete with larger retailers by improving customer retention and promoting their unique strengths.
What Grocers Need to Know About Walmart’s Newest Private Label
Emi Takeda breaks down Walmart’s new premium store brand, bettergoods, analyzing its potential impact on regional grocers and offering strategies for how they can compete by emphasizing quality, local products, and unique customer experiences.
What Stops Grocers From Adopting More Online Grocery Technology?
Emi Takeda analyzes the results of The Supermarket Technology Review to identify the hurdles facing grocers who want to implement more technology and provide them with solutions to overcome those obstacles.