Introducing Mercatus Mobile

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Mobile Grocery eCommerce optimized for customer convenience

The new native mobile app included with the Mercatus Platform offers a seamless shopping experience to help you increase conversions, improve order frequency and retain your online customers.

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Attract new shoppers, deepen your relationship with your current customers

Elevate your customer experience. Make it easier for customers to discover new products, build their online baskets, and make purchases seamlessly with your own branded mobile grocery app. With Mercatus Mobile, grocery retailers are in a better position to compete and win a larger share of wallet from mass merchants and national chains.

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Drive higher average order values

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Increase order frequency and retention

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Deepen customer loyalty and lifetime value

Lead with convenience to increase mobile revenue

Convenience doesn’t just mean for your customers. Give your Marketing and Merchandising teams the flexibility they need to update mobile content with just a few clicks.

Whether it’s new product promotions, offers, flyers, deals, or private-label products, mobile app content can be made with just a few clicks on our all-new Content Management System (CMS) to drive higher margins and average order values.

A best-in-class cart building and checkout experience

Everything in Mercatus Mobile was designed to create a shopping experience that makes product searches and cart building as seamless as possible. And with an ultra-fast checkout process, your customers can make their 1st, 10th, or 100th purchase with just a few clicks.

Optimized for Grocery eCommerce

With seamless integration to the Mercatus Platform and over 50+ third-party apps, Mercatus Mobile is built for grocery retailers who want flexibility and control of their omnichannel experience.

Mobile Tech Stack

Built on the same framework as other leading mobile apps such as Shopify, Facebook Ads, and Walmart, React Native provides familiar, modern functionality and interactions for an unparalleled user experience. Our UX and UI teams conducted deep research into best-in-class user experiences. We also partnered with leading research firms to understand how we can provide a better user experience that exceeds expectations.

Seamless Mobile Grocery Shopping

Mercatus Mobile was built around the concept of making grocery shopping convenient. Customers can add items to their cart with a single click. As a result, they save time and get their groceries faster. This makes for a seamless and enjoyable experience that keeps them coming back.

Key features and functionality include:

This is at the core of what Mercatus Mobile will deliver. The layout of the app is intuitive and easy to navigate. The checkout process is simple and can be completed in just a few clicks. The modern UX scroll-style feed shows customers relevant offers while they shop.

The all-new Shop Landing Page provides configurable aisles and tiles to encourage customers to build their cart and add their grocery essentials.

Send push notifications – powered by our Airship integration – to your customers to encourage their next purchase. Our research shows that first-time buyers are best retained within 15 days of their purchase. Drive customer retention with offers and discounts to the right people at the right time.

Create a new revenue stream while also providing value for users. Mercatus Mobile allows for advanced placement of branded products in strategic locations within the app.

With both personalization and rewards & loyalty, grocery retailers are able to integrate new partners like Dunnhumby, Eagle Eye, Inmar, and others to offer a more compelling app experience.

Optimize online cart conversions with a single view of the checkout process. Returning users can checkout with just a few clicks.

Our engineering and product design teams now have the ability to be even more agile with their development process to ship more features faster. This means you have the latest enhancements for your app.

By using data such as the shoppers’ basket and purchase history, product content, promotions, and searches can be tailored to users. This level of personalization helps shoppers feel more connected to the products they’re interested in and can prompt additional purchases.

Advanced Configurability

Tailor the app and user experience to meet the specific needs of your brand and customers. With the latest Drupal 9 CMS, retailers can share new content such as private-label products, vendor promotions, etc. without releasing a new build. That means you can have more control over your mobile grocery shopping experience.

Redesigned coupons

Engage your customers with timely digital coupons to maximize customer savings and brand value.

Interactive flyers

Achieve your merchandising objectives with interactive flyers built on the Flipp SDK.

Loyalty card

Build customer loyalty with access to the loyalty card right from the navigation bar.

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Drive higher average order values with Mercatus Mobile

Let’s Talk

Grocery Innovation You Can Put Your Name On

New product features, regular UX and UI updates, and a robust product roadmap to deliver industry-leading enhancements is what we’ve built Mercatus Mobile for. Stay ahead of your competition and deepen your competitive advantage by offering industry-leading customer convenience.

Security and flexibility to scale your mobile eCommerce strategy:

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Firebase Analytics

Gain a single view of user activity on mobile and web. Track user engagement, events, and screens so that you can create custom targeted audiences and gain valuable insights into how shoppers are using your app.

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Native Maps Integration

No additional per usage fee for Google Maps. With Native Maps, no additional costs and provides a much smoother and better performing experience.

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White-Label Integrations

Leverage the Mercatus Platform API to integrate with over 50+ apps. Further, develop your own custom apps and integrations with Native SDKs.

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Enterprise Scalability

Developed with the ability to scale up resources quickly and easily to support increased users and transactions. With guaranteed 99.9% application uptime.

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CloudFlare Security

API calls made from mobile goes through CloudFlare to prevent unauthorized activity. Data collection is optimized for compliance with the Apple and Google app stores.

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Inclusive Web Accessibility

Mobile accessibility features help people with disabilities to use the app in the way that works best for them.

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Under your brand, you can control the shopping experience, lower your costs to serve, and provide mobile grocery convenience that modern shoppers expect.

 

  • Increase online and offline repeat shopping
  • Improve customer satisfaction
  • Enable greater configurability of digital promotions, ads and placements
  • Link your brand to consistent and faster innovation
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Ready to deliver the next generation of customer convenience?

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