Retailers Can Achieve True Customer Personalization With AisleOne™, Powered by Mercatus®
The solution offers an enhanced shopping experience by providing shoppers with relevant recommendations based on their preferences and affinities.
January 10, 2019
TORONTO – January 10, 2019 —Mercatus, a leading provider in digital commerce solutions for grocery and other retail verticals, today announced the launch of AisleOne™, a personalization engine that can quickly and easily integrate into retailers’ marketing emails, apps and e-commerce websites to deliver advanced product recommendations and promotions to the right shoppers at the right time.
Early AisleOne™ results with a leading grocery retailer throughout 2018 showed an increase of up to $13 per basket per week, or $700 more per year per engaged customer. With the ability to automatically tailor content for each and every shopper across multiple touchpoints, retailers utilizing AisleOne are able to showcase the brands each customer loves, introduce them to new and relevant products, while providing personalized deals and coupons. In addition to helping retailers drive revenue and increase margin, AisleOne™ bolsters customer loyalty by using smart basket building technology that dives deep into individual shopper purchase patterns.
“Retailers understand that personalization is essential to success, but many aren’t sure how to truly achieve this,” said Sylvain Perrier, president and CEO, Mercatus. “We’re excited to offer retailers an easy and effective journey to successful personalization experiences for their customers. With AisleOne, you’re getting a sophisticated ‘suggestion engine’ that taps into data such as purchase history, dietary preferences, and household demographics, and uses machine learning algorithms to serve up relevant content to customers on a one-to-one basis.”
How AisleOne™ can elevate the online shopping experience
AisleOne solves the problem of information overload during an online shopping experience by curating relevant content and offers for an individual customer. Proven user flows allow shoppers to fill carts easily and efficiently, maximizing opportunities for customers to shop for items over and above their standard household list. It is entirely retailer branded and can be implemented into an already existing Mercatus powered digital store, or as a standalone solution integrated into a digital experience powered by another e-commerce provider. Whether a retailer uses only AisleOne™ or the whole Mercatus integrated commerce platform, the personalization engine provides tailored content for each and every shopper at the touchpoint of each customer’s choice, all while driving revenue, increasing margins and building customer loyalty.
For more information, visit www.mercatus.com/aisleone or visit Mercatus at the NRF Big Show in booth #4560, Jan. 13-15 at the Javits Center in NYC, where Mercatus will showcase AisleOne through interactive demonstrations.
Mercatus is the authoritative voice for retailers who want to strengthen their relationship with shoppers in a digital space. We empower our retail clients by creating authentic digital shopping experiences. Our technology helps retailers drive shopper engagement, grow share of wallet and profitability, and adapt to a changing consumer marketplace. The Mercatus Integrated Commerce® platform is used by leading North American retailers, including Weis Markets, Save Mart brands, Brookshire’s Grocery Company brands, WinCo Foods and others. Our AisleOne™ personalization engine uses machine learning algorithms to deliver advanced product recommendations and promotions to shoppers on a one-to-one basis, and quickly and easily integrates into retailers’ marketing emails, apps and e-commerce websites. Mercatus is headquartered in Toronto and has been named as one of the Best Workplaces™ in Canada two years in row by the Great Place to Work® Institute.
Ketner Group Communications (for Mercatus)
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