Contact Us

Digital Coupons Enhances Grocery eCommerce Platform

The latest platform updates also support item-level substitution and allow shoppers to rebuild baskets from past orders
admin

March 14, 2018

TORONTO – March 14, 2018Mercatus, a leading provider in digital solutions for grocery, today announced that its latest platform enhancements now support digital coupons, allowing shoppers to more conveniently maximize their savings when ordering online.

In addition, the company also announced that the Mercatus Integrated Commerce Platform™ now supports item-level substitution, as well as the ability for shoppers to rebuild shopping baskets from past orders. 

Digital Coupons: A New Level of Service

Electronic integration of digital coupons and promotions allows forward-thinking grocery retailers to bring a new level of service to their customers. By delivering digital coupons directly to shoppers, Mercatus aims to make the shopping process—whether in-store or online—more seamless, more personalized, and more convenient. Out of the box, the new digital coupons offering integrates with the leading coupon platforms, including Inmar and Quotient, to create a sophisticated network of the best possible promotions available to customers.

“Our new releases are all about creating a more compelling experience for shoppers that will attract and retain customers as competition intensifies in the grocery space,” said Sylvain Perrier, president and CEO, Mercatus. “We all love savings, but today’s time-starved shoppers no longer want to manually clip coupons in the way they used to. Instead, they want to be able to do this at the touch of a button, allowing them to move on more quickly with their busy lives.”

Whether the grocery order takes place through click and collect or delivery, customers will be presented with all available digital coupons for that time period, along with any other offers that involve the additional purchase of other products.

“Our goal has always been to find ways to better serve shoppers and save them time and money, and the ability to clip and instantly redeem digital coupons in store and online is just another way we’re helping to achieve this,” Perrier said. “We want to ensure consumers have instant access to the best discounts, however and whenever they need them.”

Empowering Retailers to Deliver Greater Value

As major grocery retail players continue to raise the bar when it comes to the multi-channel shopping experience, Mercatus has also released an additional set of new features to help regional and independent grocers gain access to the tools and technology they need to provide greater value and convenience to today’s increasingly demanding shoppers. These platform enhancements include:

  • Item level Substitutions – This new feature is designed to provide more control and flexibility to shoppers by allowing them to specify their exact substitution preferences for each individual item, rather than for their order as a whole.
  • Rebuild from Order History – Grocery shopping can be repetitive, but with this new feature shoppers are able to start a new order by simply reusing any of their previous orders. With just a few clicks, they can make a full reorder and then add or remove items as they choose. By comparing rebuilt orders against in-store item availability, order picking efficiency dramatically increases by 25% and order through-put increases by 50%.

To learn more about the Mercatus Integrated Commerce Platform™, including the latest product enhancements such as digital coupons, stop by Booth #14 in the Grocerytalk Discovery Zone next week at Shoptalk, March 18-21, at the Venetian in Las Vegas.

About Mercatus

Mercatus is redefining the digital experience within grocery. The company’s purpose is to empower grocers to create best-in-breed shopping experiences for their customers, and it is dedicated to revolutionizing the way grocers approach digital. Mercatus helps leading North American grocers integrate with multiple technology partners to deliver exceptional in-store and online shopping experiences.

Media Contact

Greg Earl
Ketner Group Communications (For Mercatus)
512-794-8876
[email protected]

Mercatus Survey Reveals 75% of Online Grocery Orders To Be Fulfilled at Grocery Stores

New report, eGrocery Transformed: 2021 market projections and insight into online grocery's elevated future, confirms that U.S. online grocery customers are predominantly oriented towards grocery pickup services with 75% of survey respondents preferring store pickup.

View

September U.S. Online Grocery Sales Come in at $8.0 Billion

The U.S. online grocery market generated $8.0 billion in sales during September, driven by $6.4 billion from the pickup/delivery segment and $1.7 billion from ship-to-home, reported the Brick Meets Click/Mercatus Grocery Shopping Survey fielded September 28-29, 2021.

View

U.S. Online Grocery Sales Grow to $8.6 Billion in August 2021

The U.S. online grocery market generated $8.6 billion in sales during August, a gain of 4.7% versus a year ago, as ship-to-home sales dropped nearly 22% to $2 billion and the combined delivery/pickup segment grew over 16% to $6.6 billion, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded August 29-30, 2021.

View

Total U.S. Online Grocery Sales for July 2021 Down 2% Month over Month

The U.S. online grocery market generated $6.7 billion in sales during July, as ship-to-home sales declined to $1.4 billion while the combined pickup/delivery segment remained steady at $5.3 billion for the third straight month, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded July 29-30, 2021

View