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Giant Tiger Turns to Mercatus to Power New Mobile Experience

Leading Canadian discount retailer uses Mercatus mobile app to serve up enhanced digital retail presence to engage mobile shoppers
Mark Fairhurst

September 12, 2019

TORONTO – Sept. 12, 2019Mercatus, a leading provider in digital commerce solutions for grocery and other retail verticals, today announced that it has partnered with Giant Tiger Stores Limited (“Giant Tiger”), the leading Canadian discount retailer, to power the retailer’s new mobile app. The experience is tailored to both loyalty program members and everyday shoppers to gain maximum value out of their shopping journey. Mercatus will support and maintain the application and act as Giant Tiger’s mobile solution provider. 

By 2021, mobile eCommerce sales are expected to account for 34 percent of total retail eCommerce sales in Canada, according to Canada Post’s 2019 eCommerce Benchmark Report. Giant Tiger recognizes shoppers’ habits are changing and that having an engaging mobile experience is critical in an omnichannel world. 

Giant Tiger Stores Limited logo

“Investing in the digital experience for our customers is a strategic priority at Giant Tiger,” said Cindy-Lynn Steele, senior vice president, corporate strategy and marketing, Giant Tiger Stores Limited. “By committing to the technology we need to support our retail evolution and total customer experience, we are preparing Giant Tiger for growth in this exciting digital retail landscape.”

For Mercatus, this launch welcomes a series of firsts. Giant Tiger is the company’s first Canadian client and represents Mercatus’ first foray into the general merchandise and apparel retail sectors. The mobile deployment is also the first time Mercatus has offered a multilingual shopping experience. Giant Tiger’s mobile app is available now for English and French language shoppers.

“In order to thrive in today’s retail landscape, retailers need comprehensive digital solutions that elevate the shopping experience, and we’re continuing to expand to meet those needs,” said Sylvain Perrier, president and CEO, Mercatus. “We’re excited to launch Giant Tiger’s mobile app to help connect its customers to the store they love in both English and French. As Mercatus transcends verticals and borders, we continue our commitment to provide retailers with personalized, best-in-breed digital solutions.”

To learn more about how Mercatus empowers grocery retailers can, visit mercatus.com/backincharge

Attending Groceryshop? Visit Mercatus at Booth #115 to see the Mercatus platform in action, Sept. 15-18 at the Venetian in Las Vegas. 

About Mercatus
Mercatus is the authoritative voice for retailers who want to strengthen their relationship with shoppers in a digital space. Mercatus empowers retail clients by creating authentic digital shopping experiences, through solutions that help retailers drive shopper engagement, grow share of wallet and profitability, and adapt to a changing consumer marketplace. The Mercatus Integrated Commerce Platform® is used by leading North American retailers, including Weis Markets, Save Mart brands, Brookshire’s Grocery Company brands, WinCo Foods, Smart & Final and Giant Tiger Stores Limited. The Mercatus AisleOne™ personalization intelligence engine uses machine learning algorithms to deliver advanced product recommendations and promotions to shoppers on a one-to-one basis, and quickly and easily integrates into retailers’ marketing emails, apps and eCommerce websites. Mercatus is headquartered in Toronto, Canada. For more information, visit www.mercatus.com. #GrocersBackinCharge

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 245 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. You can download the GTVIP app in the Google Play Store or the Apple App Store.  #ForYouForLess #GTCommunityProud #GTCanadaProud

Media Contacts
416-603-3406
[email protected]

Greg Earl
Ketner Group Communications (for Mercatus)
512-794-8876
[email protected]

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