Randy Crimmins
President, AisleOne
Randy Crimmins oversees the development of Mercatus’s best-in-class intelligent targeting and personalization solution for grocery retailers.
As part of his role, Crimmins has appeared on TopShelf Spotlight to discuss how data-driven personalization can enhance customer loyalty. He’s also written on the topic for trade publications like Retail Today, and been quoted in numerous publications.
Prior to overseeing personalization at Mercatus, Crimmins spent more than a decade as President of Stor.ai while also assuming executive roles as Chief Strategy Officer and Chief Customer Officer. Before that, Crimmins held the position of Marketing Vice President for United Supermarkets.
Areas of Expertise
With more than 25 years experience in retail marketing, Crimmins has a well-earned reputation for helping organizations leverage technology, data, and insights to improve their marketing, merchandising and operations.
He is known for his expertise in the following areas:
- Retail marketing
- Customer-centric marketing
- Loyalty program design
- Unified digital engagement
- Segmentation and targeting
- Leveraging data to provide highly personalized, seamless and connected shopping experiences for today’s consumers
Latest Articles, Podcasts and Videos
How Enhanced Grocery Personalization Provides Profitable Growth
Randy Crimmins connects the high level of customer engagement provided by deep personalization to the long-term profitable growth that grocers in today’s competitive environment need.
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Winning Back Customers: Blending Value & Convenience in Grocery Retail
Randy Crimmins writes for Retail Today on how grocery retailers can bring their traditional, high-level of in-store customer service into the digital experience to provide a blend of value and convenience to consumers.
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How to Implement Grocery Loyalty Programs That Actually Work
“Thank you for signing up to our traditional loyalty program. Please enjoy 5% off your next purchase.”
Offers such as this are not enough anymore.
When it comes to grocery…