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Randy Crimmins

Randy Crimmins

As the President of AisleOne, Randy Crimmins oversees the development of Mercatus’s best-in-class intelligent targeting and personalization solution for grocery retailers.

As part of his role, Crimmins has appeared on TopShelf Spotlight to discuss how data-driven personalization can enhance customer loyalty. He’s also written on the topic and been quoted in numerous publications.

Prior to becoming President of AisleOne, Crimmins spent more than a decade as President of Stor.ai while also assuming executive roles as Chief Strategy Officer and Chief Customer Officer. Before that, Crimmins held the position of Marketing Vice President for United Supermarkets. 

Areas of Expertise

With more than 25 years experience in retail marketing, Crimmins has a well-earned reputation for helping organizations leverage technology, data, and insights to improve their marketing, merchandising and operations. 

He is known for his expertise in the following areas:

  • Retail marketing
  • Customer-centric marketing 
  • Loyalty program design
  • Unified digital engagement
  • Segmentation and targeting
  • Leveraging data to provide highly personalized, seamless and connected shopping experiences for today’s consumers

Latest Articles, Podcasts and Videos

In this edition, Peter Nakamura, Product Marketing Manager at Mercatus, is joined by Randy Crimmins, President of AisleOne, to define, discuss and forecast the significance of personalization for grocery retailers, with a special focus on how it can be leveraged to help them compete with larger chains.
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“Thank you for signing up to our traditional loyalty program. Please enjoy 5% off your next purchase.”
Offers such as this are not enough anymore.
When it comes to grocery…

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