Platform Overview
Unified Intelligence
Customer Engagement
Commerce and Fulfillment
Retail Media Network
About Us
Come Work with Us
Newsroom
Events
Insights
Blog
Digital Grocer Podcast
Turn Your Shopper Data Into Ad Revenue
Every purchase on your storefront tells you something about your shoppers. Mercatus RMN turns that first-party data into native advertising CPG brands pay for, while we run the network for you.
Access to 250+ CPG Brand Partnerships
With more than 250 existing CPG brand partnerships inside the Mercatus RMN, your network has buyers from day one.
Monetize the Shopper Data You Already Own
Your digital storefront is already generating traffic and purchase history that CPG brands will pay to access. The Mercatus RMN turns that data into a new revenue stream, and we manage every part of it for you.
Revenue That Keeps Its Margin
Growing grocery sales means moving more product. Growing ad revenue means selling the same space to more brands.
eCommerce That Pays for Itself
Picking and fulfilling online orders is expensive. Ad revenue helps cover that cost instead of adding to it.
Stronger CPG Partnerships
When brand partners can see exactly what their spend earned, you stop being a place they test and start being a channel they plan around.
Profit From Your Own Platform
The ad revenue your shoppers generate stays with your business instead of going to a marketplace.
Retail Media Without the Operational Burden
You shouldn’t have to build a media business to benefit.
Mercatus RMN is delivered as a fully managed service, supported by Digits Agency. Together we handle advertiser demand, campaign execution, and performance reporting. Your team gets the revenue and the expertise without any additional operational costs.
Better Intelligence Creates Better Advertising
Your digital storefront already knows how your customers shop, what they buy, and what they’ll need next.
Our Retail Media Network uses that commerce intelligence to build audiences a CPG brand can advertise to, so brands reach the right customers while your shoppers see products they want.
Advertising That Enhances Your Shoppers’ Experience
Advertising should enhance shopping, not interrupt it.
Our network delivers relevant ad placements throughout the shopping journey, so brand messages arrive right when shoppers are deciding what to buy.
Ads Powered by Commerce Intelligence. Placed Across the Entire Journey.
Every ad placement stays native to your shopper’s experience, meeting them at the moments that influence what they buy. Our team plans, launches, and optimizes every one of them for you.
Awareness: Display and video ads follow your shoppers across other sites and apps.
Consideration: Paid social, email, and search ads bring shoppers back to your store.
Arrival: Shoppable display ads run across your homepage and category pages
Intent: Sponsored products appear at the top of search and category results.
Purchase: Digital cart ads and coupons close the sale.
Regional grocery RMNs are growing quickly and hold strong potential. Regionals have valuable customers and valuable data. Partnering with Mercatus allows us to provide best in class solutions to these stores. – Dave Glaza, Founder and CEO of DIGITS
Retailers Are Already Earning With the Mercatus Retail Media Network
35%
Higher conversion rate on advertised products
103K+
Products sold through RMN campaigns
520K+
In sales driven by RMN campaigns
See How Much Your Storefront Could Be Earning
Frequently Asked Questions
Do we need to hire an ad sales team?
Not at all. Our team takes care of everything, from selling the ad space to running campaigns, reporting results back to brands, and handling the billing. You get the revenue without the sales calls, campaign management, or spreadsheets.
Who owns the customer data?
Your business owns the customer data. We use your first-party data to build audiences brands can reach. They get the results and the reporting, but your customer data remains yours.
How is this different from a third-party network?
A third-party network runs ads on your storefront, and they keep what they earn. With Mercatus, your data and your revenue are yours to benefit from.
What ad formats are available?
Quite a few. On-site display and shoppable ads, sponsored search and browse. And everything looks like it belongs on your storefront, as it should.
Where do the advertisers come from?
We bring them. Digits, our retail media partner, has 250+ CPG brand partnerships and sells your digital advertising space to them directly. You don’t need existing brand relationships or a media kit to get started.
Will placing ads make the shopping experience worse?
Not at all. Every ad placement is shown to shoppers based on what they already buy and browse, so they see products they actually want.
How do brands know their campaigns worked?
With digital ads running inside your commerce platform, we can tie impressions to actual purchases and report ROAS back to the brand. Providing them with all the data they need to continue purchasing space on your storefront.