Convert your eGrocery traffic into digital ad revenue
With more shoppers online now than ever before, consumer brands are shifting advertising budgets to eCommerce channels. Capture your equal share of digital ad revenue, optimize grocery advertising and drive shopper loyalty with Mercatus Digital Advertising.
Consumer brand digital ad spend is shifting
National consumer brands are investing $11B+ into valuable point of sale digital advertising and grocery giants like Instacart, Walmart, Target, Kroger and Amazon are cornering the market.
With Mercatus Digital Advertising, regional grocers can claim their share of digital ad revenue by offering a competitive, high-conversion point of sale digital advertising program that enhances the shopper experience to build lasting shopper loyalty.
Do you have questions about advertising with Mercatus? Read our FAQ.
How your business benefits from a competitive digital advertising program
*Data provided by CitrusAd
of existing customers upsold
increase in CPM (Cost per 1000 impressions) over traditional media
more CTR (Click-through Rate)
Are you building a business case for a better digital ad program? Download the solution overview document.Download Now
Offer a seamless, point of sale advertising experience with Mercatus Digital Advertising
Combining Mercatus’ leading grocery digital commerce platform with CitrusAd’s cutting-edge, retail media technology enables contextual and compelling native advertising throughout the online shopping journey. Retailers using the Mercatus eCommerce platform also benefit from the CitrusAd Network’s retail media sales expertise to help drive additional revenue by monetizing traffic on their web and mobile digital commerce sites.
Optimize advertising with Mercatus’ professionally-managed services
• Scalable, centralized ad platform
• Real-time reporting and ROI measurement
• Automatically collect digital ad revenue to offset cost of eCommerce
Increase revenue with contextual, targeted point of sale ads
• High-conversion ads, seamlessly integrated with your branded commerce site
• Compete against grocery retail giants for share of digital ad revenue
• Reclaim digital ad revenue from delivery provider marketplaces
Enrich your eCommerce and drive shopper loyalty with native advertising
• Engaging ads that match the look, feel and function of your branded site
• Relevant product recommendations and offers
• New opportunities for online product discovery
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Frequently Asked Questions
about digital grocery advertising with Mercatus
Our professionally-managed services handle all aspects of the digital advertising program for retailers. We are dedicated to ensuring that national brand advertisements on your commerce site serve to enhance the shopper experience, follow your established retail brand guidelines and maximize advertising revenue for both you and your trading partners.
Can local Consumer Packaged Goods Companies (CPGs), who aren’t a part of the network of advertisers, participate?
Yes, local CPGs can easily join the network of advertisers and start advertising on your commerce sites/apps quickly. If you have a local CPG that would like to advertise, connect with Mercatus and we will be able to help set them up.
Native-advertising fits the form and function of your branded commerce site. Unlike traditional ads that direct shoppers away from your sites/apps, these ads retain your shoppers with contextual media that compels more engagement and converts larger baskets.
Coming soon, grocers will be able to promote their own programs and private label products through Digital Advertising on the Mercatus platform. Our professionally-managed services can help facilitate your campaigns to optimize for high ROI.
Yes, all ads that appear on your eCommerce site will be ADA, IAB and WCAG.2.1 compliant.
National brand advertisers and their media agencies bid to place a suite of digital ad media on retailers’ sites/apps. CitrusAd manages the collection of digital ad revenue from advertisers on a monthly basis. Mercatus splits its share of ad revenue evenly with the grocer.
What data do you require to provide advertising services? What data are you collecting on my customers?
When a customer performs a search, we reference the search term entered by the shopper in order to determine if we have a relevant ad to serve. If we have a relevant ad, for a product available at the shopper’s store level, we will display the ad at the top of the search results.
If the shopper clicks on an ad, we then check the completed transaction to determine if the shopper purchased the advertised product.
Are online advertising campaigns going to conflict / impact co-op advertising deals already in place?
Online ads are only displayed at the top of the organic search or category results. They will not be placed in any ad space designated for co-op advertisements.
Ads will only be displayed at the top of relevant search results or relevant category pages. All ads and targeted search terms will be subject to approval before going live. We also have the ability to pause or reject any ad, at any time, should there ever be an issue.
Grocers and advertisers will have real-time visibility into the performance of ads through the performance dashboard. This includes impression, click and conversion data and insight into the best performing ads, products and search terms. Mercatus will be monitoring this data and optimizing campaigns to maximize conversion revenue for both the grocer and the CPG.