Platform Release Notes

Discover our latest feature releases, platform improvements and innovations.


February 2023
[Retailer Experience] [Mobile]

All-New Mobile CMS 🎨📱

Last month we announced a major upgrade to our mission to advance customer convenience with Mercatus Mobile. The new native mobile app built on React Native offers a modern, intuitive shopping experience to help retailers drive cart conversions, order frequency, and retention.

But “convenience” doesn’t just have to be for your customers. Your marketing and merchandising teams deserve a more convenient way to manage your mobile eCommerce strategy. That’s why we’ve introduced an all-new mobile Content Management System (CMS) to provide more configurability and flexibility.

The new CMS allows your team to update your mobile Home Page with just a few clicks. Whether it’s a new hero image or featured items on your coupons or weekly ad, you can update the content without having to release an app update. Hoorah!

Mercatus mobile cms
Update your app content in just a few clicks with the all-new Mobile CMS powered by Drupal 9.0.

 

What’s more, our CMS is built with Drupal 9.0 – one of the most lightweight, secure systems on the market meaning a fast experience for your customers and minimal risk of downtime for retailers. With more advanced configurability than WordPress, Drupal will offer retailers more ways to showcase engaging content and ensure their website is SEO optimized.

Give your marketing and merchandising team the flexibility they need to crush your revenue targets with the Mercatus Mobile CMS. Contact your Program Manager to learn more about when you’ll be upgraded to Mercatus Mobile and our all-new mobile CMS.

Are you looking to upgrade your mobile experience? Schedule a call or learn more on our Mercatus Mobile product page.


January 2023
[Customer Experience] [Mobile]

Introducing: Mercatus Mobile 🛒📱

As a regional grocer, your existing mobile app may not be meeting your modern customer’s expectations. A mobile app that doesn’t deliver customer convenience can lead to lower customer satisfaction, retention and lifetime value.

Data shows that 25% to 30% of US online grocery shoppers regularly cross-shop between regional grocers and Mass Merchants making it critical for regional grocers to offer a comparable digital experience. But with legacy technology that’s clunky, expensive to enhance, and hard to build upon, your mobile app may not be delivering on new features and functionality to enhance customer convenience.

To combat these challenges, it’s critical to choose a platform that you can put your brand name on and one that continues to innovate for you. You need a seamless app experience that brings together key features like cart building, personalization, rewards, loyalty, and fulfillment – all to help you achieve omnichannel profitability.

Mercatus Mobile. An entirely new mobile eCommerce experience for grocery retailers.

Purpose built for regional grocers looking to deliver greater customer convenience, Mercatus Mobile gives you the ability to fully control your customer relationships with advanced features and integrations that will drive repeat purchases and lifetime value.

Our white-label app is built upon the leading front and back end frameworks including React Native, and Drupal 9.0, to deliver a fast, responsive, secure, and scalable application. Optimized for cart conversions, Mercatus Mobile also makes it easy for customers to find the items they want quickly and easily.

Additional features of Mercatus Mobile include:

  • Modern, scroll-style feed to drive cart building actions
  • Redesigned checkout process for faster cart conversions
  • Fulfillment integrations with DoorDash Drive and Instacart Connect
  • Flexibility and control over content configuration with Drupal 9.0 CMS
  • Edge-to-edge flyer integration with the Flipp SDK
  • Push notification capability via Airship
  • Enhanced, single-view couponing experience
  • Personalization and rewards & loyalty integrations
  • Support for multiple promotional offers

And this is just the beginning! Our robust product roadmap and a developer friendly platform in React Native will allow for faster feature releases and innovation.

Contact your Program Manager to discuss how you can upgrade to the latest version. For prospective clients looking to upgrade your mobile experience, schedule a call with Sales or learn more on the Mercatus Mobile product page.


December 2022
[Fulfillment] [Web] [Mobile]

DoorDash Drive Integration 🚗💨

Hear ye, hear ye! The Mercatus Platform now integrates directly with DoorDash Drive.

The new integration with DoorDash Drive expands the Mercatus ecosystem of white-label fulfillment providers, offering even more flexibility and choice to grocery retailers as they execute on their omnichannel strategies.

In the race to win and retain the online basket, we believe having the ability to work with the right fulfillment partner for your business means greater control of your customer relationships, access to better fulfillment labor models and potentially operational cost savings.

Mercatus-powered online grocery retailers will now be able to tap into the DoorDash fulfillment infrastructure to deliver orders quickly and easily. With this integration, your customers can submit orders for DoorDash fulfillment the same day, next day, or up to 7 days in advance. At the same time, grocers benefit from using Dashers (i.e. DoorDash shopper) to augment or replace in-store labor for order pick, pack and deliver.

Let’s jump into how it works:

When a customer places a delivery order (see Figure 1), the order detail is routed from the retailer-owned 1P site to DoorDash on the back-end in a completely seamless fashion. The order submission takes advantage of a back-end API integration to ensure a smooth and scalable exchange of information between the retailer’s branded storefront and DoorDash’s white-label delivery service.

Customer places a delivery order via the white-label Mercatus platform
Figure 1: Customer places a delivery order via the white-label Mercatus platform

 

Meanwhile on the Mercatus Retailer Console, the order is visible and scheduled (see Figure 2). As the Dasher begins the picking process, the order can be viewed in the console and will be synchronized with shopper activities. Once the order is picked by the Dasher, the specifics on what was picked will be updated in the Retailer Console accordingly.

Mercatus Retailer Console with real-time access to order status (left) and picking status (right)
Figure 2: Mercatus Retailer Console with real-time access to order status (left) and picking status (right)

 

If an order is canceled, the Retailer Console is updated accordingly. And with Mercatus Frictionless Tender, payments are automatically processed after the order is delivered.

If you’re looking to expand your 3P fulfillment options, Mercatus’ direct integration into DoorDash Drive offers grocery retailers choice in achieving a profitable omnichannel strategy while retaining what matters most, your customer relationships.

For more information, contact us at [email protected] or reach out to your Program Manager.


November 2022
[Customer Experience] [Web]

Web eCommerce Enhancements – Fall ’22 🍂

We all know how important customer convenience is in grocery eCommerce. Your customers are busy and anything that introduces friction into their shopping experience might be one less item – or worse – one less checkout with your brand.

If you’re looking for long-term customer satisfaction, loyalty, and lifetime value, you need a digital experience that evolves with changing shopper behaviors.

Based on analysis of shopper behavior and application of industry-leading eCommerce practices, we’re excited to share new features available in our Web eCommerce Enhancements for Fall ‘22. These enhancements allow for a more seamless web experience that delivers even more convenience to your customers.

Let’s jump into the four notable changes for Fall ‘22:

1. Expanded Header

What’s new?
The expanded header now includes two-tiers to make it more convenient for customers to find what they’re looking for. In addition to a quick view of product categories on the second tier, a “mega menu” on the left-hand side makes it easier for clients to organize content.  We’ve also increased the size of the cart status to make it easier for customers to complete their purchase.

Why the change?

Online grocery customers want convenience. They’re looking for quick, easy ways to build their cart and checkout. The expanded header focuses the attention of users to the most important activities in their shopping experience: searching for products and building their carts. 

The cart is larger and in a more prominent position encouraging users to complete their order. The user profile right next to the cart also allows for easier access to check order status and update orders.

We’ve also added a “mega menu” which allows clients to share additional content (e.g. blog, events, healthy living ideas, etc.) without distracting customers from their shopping experience.

Mercatus new header feature

2. Responsive Carousel

What’s new?
The Home page carousel image can now be set up with responsive images specific to desktop and mobile

Why the change?
While our web experience is built as mobile responsive (and our Home Page carousel will adjust accordingly), we’re upping the ante and giving our clients even more configurability.

With the ability to add an image customized for the web (1540×300 px) and mobile (768×860 px), you can give your customers an even more clear and consistent brand experience across all devices. This is especially important as a significant percentage of eCommerce customers shop through their mobile browser. See it an action below:

Mercatus new responsive carousel for web

3. Product Blocks with Horizontal Scroll

What’s new?
You can now add product blocks with horizontal scroll for customers to view multiple products with a single click

Why the change?
Make it easier for your customers to build carts with the ability to organize similar products into blocks. Scrollability means you can showcase more items and help customers find what they need – fast. Not to mention, it’s a great opportunity to showcase promoted products from CPG partners.

Mercatus new product block with horizontal scroll

4. Enhanced Product Cards

What’s new?
Lots of changes to the product cards! We’ve expanded the “Add to Cart” button, added an intuitive step counter, and streamlined shopping lists with a “default” option

Why the change?
Product Cards are key building blocks for any eCommerce website. We’ve increased the size of the “Add to Cart” button (see Figure 1) to match the width of the card. The larger size makes it easier for customers to add the product to their cart and build their basket.

Mercatus new enhanced product cards
Figure 1: Expanded “Add to Cart” button

 

Secondly, to make it easier for customers to add multiple items to their cart, the quantity step counter appears after the item has been added (see Figure 2). The step counter remains on the screen in case they change their mind about the number of items they’d like to add. The step counter also provides a button to remove the item from the cart without having to switch screens – reducing friction in the shopping process.

Mercatus new enhanced product card to add multiple items
Figure 2: Intuitive step counter

 

Finally, for shopping list users, we’ve made the process to add to their lists just a bit easier. Instead of having to select a specific list when you add an item, all items will be added to a default list (see Figure 3).

Based on user research, most users prefer to simply add items to a main default list rather than sort them out during the shopping process. With an automatic add to the default list, this keeps the shopper’s focus stays on cart building experience.

Mercatus new enhanced product card to items to default shopping list
Figure 3: Default shopping list

 

The Web eCommerce Enhancements – Fall ‘22 are now available for all Mercatus clients on version 3.146.0 or higher.

New to Mercatus? Email us at [email protected] to learn more about our platform features and capabilities.


September 2022

[Customer Experience] [Mobile]

Integrated Voice of Customer 💬

If you’ve downloaded an app, it’s likely that you took a look at the reviews before you decided to download it. The higher the rating – the more likely you are to download it.

In fact, insights from the 2022 Mobile Customer Engagement Benchmark Report from shows that an increase in a single star from 3 to 4 stars can lead to an 89% increase in app downloads.

At Mercatus, we know how hard grocery retailers work to maintain brand affinity with customers. In an omnichannel world, this is even more critical. We’re excited to provide a brand new VOC feature newly integrated into your customers’ mobile shopping experience.

Let’s take a look at how it works:

  1. After a new user submits their order, they’ll be prompted with a “Love Dialogue” asking them if they love the app.
  2. If the user chooses “Yes,” they will be prompted to leave a rating and a review. Ratings will automatically be linked to the App Store or Google Play Store.
  3. If the user chooses “No,” they will be prompted to fill out a feedback form to provide more details.

flow-chart-of-feature

With an average 94% engagement rate with the Love Dialogue, the impact on brand reputation and new user downloads is significant. Let’s take a moment to quantify it.

For an average app that gets 100,000 visits per month on the app stores, an improvement from a 3-star to 4-star rating means 45,000 more downloads. With a first-time user conversion rate of 1% and an average basket size of $100, we’re talking about $45,000 additional in top-line revenue.

Amplify the voice of your most loyal fans, resolve negative experiences quickly, and grow your customer base with the Integrated VOC.

Integrated VOC is available today for all Mercatus clients. Ask your Program Manager today for more details.

New to Mercatus? Book a demo with our team to see this feature and our platform in action.


July 2022

[Customer Experience] [Mobile] [Web]

Item Alterations for Pickup Orders 🛒

Customers love having flexibility. In fact, our research shows that “73% of customers prefer self-service for order cancellation or modification vs. talking to customer service.”

It’s why we’re excited to announce item alterations for pickup orders. With this update, customers can now make changes to their order items (e.g. add/remove products, update item quantities, picking instructions, or substitution preferences) up to a customizable number of hours before their pickup time.

Let’s look at a real life example of how order alterations benefits your customers:

Tanya’s kids want to film Taco Tuesday for a TikTok. It’s Monday evening and her weekly grocery order has already been placed for pickup on Tuesday. Fortunately, with the ability to make alterations, Tanya is able to add all her kids’ favorite taco ingredients.

Later on that same evening, she finds out that her kids have invited friends and one of them is vegan. No problem – she can double up her taco ingredients, add a vegan substitute, and even leave specific instructions about substitutions. 👇

And voila! Her pickup order is updated and ready for Taco Tuesday. 🌮

Better customer satisfaction, reduced order cancellations, and lower operational stress on your customer service staff. That’s what we’re taco’ing about!

Upgrade to the latest version* of the Mercatus platform to activate this feature or contact your Mercatus Program Manager for more details.

*Only available for customers using the Mercatus Pick App.

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Want a live walkthrough of a feature? Contact your Program Manager or request a live walkthrough with a Mercatus platform specialist.

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