Don’t see segments—see individuals
Gaining, keeping and ultimately growing customer loyalty and share of wallet are all top of mind for grocery retailers. However, as the bar for shopper expectations continues to rise, these goals have never been more difficult to achieve.
Mercatus Personalization allows retailers to market on a one-to-one basis, rather than one-to-many. Our proprietary algorithms ensure the highest impact during every shopper engagement, allowing grocers to provide immersive experiences that increase conversions and revenue.
Drive sales, incremental activity and long-term loyalty
Mercatus Personalization allows you to tailor content for each and every shopper by tapping into implicit and explicit data, like purchase history, dietary preferences, and household demographics.
Delight shoppers with an experience built just for them
Personalized banner images that attract and engage shoppers
Recommend recipes and other relevant content based on customer preferences
Introduce new items with guaranteed relevance to the individual shopper
Serve up personalized deals and coupons that increase share of wallet by recapturing lost categories
Mercatus Personalization allows you to tailor offers and incentives through:
Personalized Product Recommendations
Help customers discover new products and drive revenue through one-to-one recommendations that consider each individual’s unique preferences and affinities. Then, promote these recommendations on your website or mobile app.
Offer the right deals, at the right discounts, to the right customers by dynamically presenting flyers on a shopper-by-shopper basis. With just one click, shoppers are able to add deals from the flyer to their basket.
Give shoppers a “smarter” way to find products based on their needs and preferences. Present search results that shoppers will naturally have an affinity towards so the most relevant items to them appear first.
Want to deliver hyper-relevant experiences to shoppers at any touch point in their purchase journey?book a demo