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Personalization

Deliver ultra-personalized shopping experiences

Personalization Diagram

Don’t see segments—see individuals

Gaining, keeping and ultimately growing customer loyalty and share of wallet are all top of mind for grocery retailers. However, as the bar for shopper expectations continues to rise, these goals have never been more difficult to achieve.

Mercatus Personalization allows retailers to market on a one-to-one basis, rather than one-to-many. Our proprietary algorithms ensure the highest impact during every shopper engagement, allowing grocers to provide immersive experiences that increase conversions and revenue.

Drive sales, incremental activity and long-term loyalty

Mercatus Personalization allows you to tailor content for each and every shopper by tapping into implicit and explicit data, like purchase history, dietary preferences, and household demographics.

Delight shoppers with an experience built just for them

Personalized banner images that attract and engage shoppers

Recommend recipes and other relevant content based on customer preferences

personalization page mobile screenshot

Introduce new items with guaranteed relevance to the individual shopper

Serve up personalized deals and coupons that increase share of wallet by recapturing lost categories

Mercatus Personalization allows you to tailor offers and incentives through:

Personalized Product Recommendations

Help customers discover new products and drive revenue through one-to-one recommendations that consider each individual’s unique preferences and affinities. Then, promote these recommendations on your website or mobile app.

Personalized Flyers

Offer the right deals, at the right discounts, to the right customers by dynamically presenting flyers on a shopper-by-shopper basis. With just one click, shoppers are able to add deals from the flyer to their basket.

Personalized Search

Give shoppers a “smarter” way to find products based on their needs and preferences. Present search results that shoppers will naturally have an affinity towards so the most relevant items to them appear first.

Want to deliver hyper-relevant experiences to shoppers at any touch point in their purchase journey?

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Digital Engagement

Ensure a consistent brand experience across every touchpoint
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Digital Commerce

All the features your business needs to sell online
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Personalization

Build loyalty, deepen relationships, drive sales

Speak with the Grocery eCommerce Experts

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