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A Seamless, OmniChannel Experience for Piggly Wiggly Midwest

Piggly Wiggly Midwest, a Sheboygan, Wisconsin-based food retailer, has launched a new and improved website, designed to make online grocery shopping faster, easier and more efficient for its customers. The long-established supermarket chain has partnered with Mercatus—a leading provider in digital solutions for grocery—to design and build the new web experience.

Designed with Shoppers in Mind

Piggly Wiggly is committed to giving its customers the best user experience possible, which is what prompted the company to enhance its previous website. “The new website is simpler to navigate and more intuitive, allowing our shoppers to find the information they need more quickly and easily,” said Karl Mueller, Business Analyst and Project Manager at Piggly Wiggly. “Our partnership with Mercatus is a reflection of our ongoing commitment to quality, service, and meeting changing consumer demands.”

Piggly Wiggly Midwest chose to work with Mercatus for its proven expertise in digital commerce solutions and swift time-to-market capabilities. “We were looking for a partner with state-of-the-art technology and proven expertise to help support us through our digital transformation,” said Mueller. “Mercatus was the perfect fit to help us better serve our customers across all touchpoints. We are now in a strong position to continue to innovate, grow and evolve our online offering.”

Enabling Piggly Wiggly Midwest to Deliver a Seamless, Omnichannel Experience

Several areas of the Piggly Wiggly website have been updated to ensure it is more shopper-friendly than ever before. As part of the new web experience, customers can enjoy an improved look and feel on shopthepig.com, better navigation, and upgraded features including:

  • An enhanced digital circular
  • Personalized accounts, allowing shoppers to view their Pig Points balance and update personal information
  • Thousands of new recipes

For Piggly Wiggly Midwest, all of these capabilities can now be managed with the simplicity of a single cloud-based platform, providing maximum performance and scalability.

“We’re excited to be working with a leading retailer like Piggly Wiggly Midwest,” said Sylvain Perrier, CEO of Mercatus. “Our continued focus on helping grocery retailers realize their potential online matches well with Piggly Wiggly’s vision to provide engaging and user-friendly experiences to their shoppers across all channels and touch points.”

He continued: “Online grocery is an intricate model that comes with a unique set of challenges. We look forward to continuing our partnership with Piggly Wiggly as they prepare for the next phase in their digital journey, which includes the launch of click-and-collect shopping services. This reflects our commitment to helping retailers find new and innovative digital solutions to connect online and offline channels, improve the shopper experience, and drive in-store sales.”

Now well positioned for growth in digital commerce and supported by its ongoing relationship with Mercatus, Piggly Wiggly Midwest is equipped to deliver richly-immersive, compelling online experiences as consumer demands continue to evolve. 

About Mercatus

Mercatus is redefining the digital experience within grocery. The company’s purpose is to empower grocers to create best-in-breed shopping experiences for their customers. Mercatus helps leading North American grocers integrate with multiple technology partners to deliver exceptional in-store and online shopping experiences.

About Piggly Wiggly Midwest

Piggly Wiggly Midwest continues to build on its 100+ year history in the grocery business. Currently, the Company supplies 101 Piggly Wiggly supermarkets in the greater Wisconsin and northern Illinois areas, as well as, 12 Butera Market stores in the Chicagoland area.  Piggly Wiggly Midwest operates corporate stores and services independent franchisees under a chain-style program. This program combines the strength and consistency of chain style centralized buying and merchandising with the locally tailored entrepreneurial management (skills, charm, hospitality, and attention) of a community-based retailer.