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Mark Fairhust

As the Chief Growth Officer at Mercatus, Mark Fairhurst is at the forefront of the company’s efforts to drive revenue acceleration, achieve profitable growth, expand market share, and increase Mercatus brand affinity in the eGrocery industry.

In addition to his duties as CGO, Fairhurst is the co-host of The Digital Grocer Podcast in which he regularly discusses the rapidly evolving grocery technology landscape alongside Sylvain Perrier.

Prior to joining Mercatus, Fairhurst held senior marketing positions at leading business software companies such as GS1, Solera and Intelex.

Areas of Expertise

With more than 20 years experience building successful technology brands as a senior marketing leader and executive, Fairhurst is well-regarded for his depth of knowledge in the following fields:

  • Grocery eCommerce
  • B2B SaaS growth
  • Revenue generation
  • Brand strategy and activation
  • Go-to-market strategy development
  • Sales and marketing funnel conversion
  • Team building, coaching and mentorship

Latest Articles, Podcasts and Videos

Progressive Grocer speaks with Mark Fairhurst, CGO at Mercatus — a leading SaaS grocery platform provider — to explain why a strong omnichannel strategy is such an important step in charting a path to profitability.

Read Article

In an interview with RetailToday, Mark Fairhurst shares his views on leadership and talks about how a performance-driven culture at Mercatus has led to creating innovative digital solutions that empower grocery retailers

Read Article

Mark Fairhurst and David Bishop discuss the latest data from the September 29-30, 2023 Online Shopping Survey, revealing a 3.1% decline in U.S. eGrocery sales compared to last year.

Watch Video

Mark Fairhurst, CGO at Mercatus, joins the podcast to break down the importance of balanced marketing, why quality is better than quantity, why it’s critical to nail your storyline and much more.

Listen to Podcast

Sylvain Perrier and Mark Fairhurst are joined by Doug Scholz, Senior Vice-President and Chief Operating Officer at California Grocers Association to learn more about how CGA advocates for grocery retailers in California.

Watch Episode

Credentials

https://www.mercatus.com/wp-content/uploads/2024/01/wired-outline-977-internship.json

Fairhurst holds degrees and certificates — in both marketing and political science — from several prestigious academic institutions:

 

  • Schulich School of Business – Executive Marketing Management
  • Clemson University – B2B Event Marketing
  • Centennial College – Project Management
  • University of Toronto – MA, Comparative Politics
  • Western University – BA (Hon), Political Science

 

Social Media

Connect with Mark on LinkedIn