Mark Fairhust
As the Chief Growth Officer at Mercatus, Mark Fairhurst drives the company’s efforts to accelerate revenue, achieve profitable growth, expand market share, and increase Mercatus brand affinity in the eGrocery industry.
In addition to his duties as CGO, Fairhurst regularly hosts both the monthly eGrocery Sales Insights, with Brick Meets Click’s David Bishop, and TopShelf Spotlight. These regular videos provide insights and analysis on the latest sales figures and trends in the grocery industry.
Prior to joining Mercatus, Fairhurst held senior marketing positions at leading business software companies such as GS1, Solera and Intelex.
Areas of Expertise
With more than 20 years experience building successful technology brands as a senior marketing leader and executive, Fairhurst is well-regarded for his depth of knowledge in the following fields:
- Grocery eCommerce
- B2B SaaS growth
- Revenue generation
- Brand strategy and activation
- Go-to-market strategy development
- Sales and marketing funnel conversion
- Team building, coaching and mentorship
Latest Articles, Podcasts and Videos
Why Grocers Must Prioritize First-Party Engagement Over Third-Party Reliance
Mark Fairhurst questions if the convenience offered by third-party platforms like Instacart hinder a grocer’s ability to compete with mass retailers by undermining control over customer relationships, loyalty, and data.
Read blog
How Tech is Shaping Grocery News in 2024
Mark Fairhurst is joined by his regular eGrocery Sales Insights co-host David Bishop, Partner at Brick Meets Click, to discuss how grocery technology is not only changing the services grocery retailers offer their customers, but also shaping industry news and influencing every aspect of grocery shopper behavior.
Watch Episode
Navigating the eGrocery Landscape: Lessons from Walmart’s MAU Growth
Mark Fairhurst shares how Walmart’s success in using discounts and convenience to retain customers highlights the need for grocers to compete by offering personalized, targeted savings and a more engaging customer experience.
Read article
Charting a Path to Omnichannel Profitability
Progressive Grocer speaks with Mark Fairhurst, CGO at Mercatus — a leading SaaS grocery platform provider — to explain why a strong omnichannel strategy is such an important step in charting a path to profitability.
Read Article