As the Chief Growth Officer at Mercatus, Mark Fairhurst is at the forefront of the company’s efforts to drive revenue acceleration, achieve profitable growth, expand market share, and increase Mercatus brand affinity in the eGrocery industry.
In addition to his duties as CGO, Fairhurst is the co-host of The Digital Grocer Podcast in which he regularly discusses the rapidly evolving grocery technology landscape alongside Sylvain Perrier.
Prior to joining Mercatus, Fairhurst held senior marketing positions at leading business software companies such as GS1, Solera and Intelex.
Areas of Expertise
With more than 20 years experience building successful technology brands as a senior marketing leader and executive, Fairhurst is well-regarded for his depth of knowledge in the following fields:
- Grocery eCommerce
- B2B SaaS growth
- Revenue generation
- Brand strategy and activation
- Go-to-market strategy development
- Sales and marketing funnel conversion
- Team building, coaching and mentorship
Latest Articles, Podcasts and Videos
Charting a Path to Omnichannel Profitability
Progressive Grocer speaks with Mark Fairhurst, CGO at Mercatus — a leading SaaS grocery platform provider — to explain why a strong omnichannel strategy is such an important step in charting a path to profitability.
In an interview with RetailToday, Mark Fairhurst shares his views on leadership and talks about how a performance-driven culture at Mercatus has led to creating innovative digital solutions that empower grocery retailers
US eGrocery Sales Trends with Brick Meets Click – September 2023 Insights
Mark Fairhurst and David Bishop discuss the latest data from the September 29-30, 2023 Online Shopping Survey, revealing a 3.1% decline in U.S. eGrocery sales compared to last year.
Episode 209: Should Marketing Be All About the Numbers?
Mark Fairhurst, CGO at Mercatus, joins the podcast to break down the importance of balanced marketing, why quality is better than quantity, why it’s critical to nail your storyline and much more.
Listen to Podcast
The Latest in Grocery Industry Laws: Insights from California Grocers Association
Sylvain Perrier and Mark Fairhurst are joined by Doug Scholz, Senior Vice-President and Chief Operating Officer at California Grocers Association to learn more about how CGA advocates for grocery retailers in California.