TopShelf Webinar: Turn Customer Data Into Grocery Revenue

Leading regional grocers are using their own customer data to protect millions in revenue. 

DXPro, the new digital experience platform from Mercatus, makes it possible. 

In this must-watch TopShelf Webinar, Mercatus executives Randy Crimmins, Chief Revenue Officer, and Lee Lambeth, SVP of Retail Operations, share critical insights for regional grocers who are struggling to keep pace with mass retailers. 

Through their combined expertise—spanning decades of direct retail operations, marketing leadership, and digital transformation—Randy and Lee illustrate exactly how grocers can leverage customer data to deliver personalized and streamlined shopping experiences across all channels. 

Viewers will walk away with: 

• A clear understanding of why mass retailers are taking an increasing market share 

• Practical, actionable steps to reverse customer churn and drive long-term growth 

• Real-world evidence demonstrating the importance of customer data and the measurable business impact of using it to personalize outreach and engagement 

This webinar is a practical roadmap grocers can follow to better compete, presented by experts who understand the grocery industry, the current market, and what’s possible with digital innovation. 

Five Critical Takeaways From This Webinar 

1. Grocery Shopping Is Changing and Mass Retailers Are Benefiting 

More than 80 million American households bought their groceries online in February, setting a new high for eGrocery adoption. 

But increasingly, these shoppers are buying from mass retailers—not their local grocers.  

And it’s not just because of lower prices. 

Mass retailers are aggressively investing in digital tools, customer data, and personalized experiences, to steadily gain market share at the expense of regional grocers. 

2. Regional Grocers Are Under Pressure 

This situation brings to mind a typical regional grocer: They see customers departing, sales slowing, and their margins shrinking, but they don’t know how to respond. 

Unable to compete effectively on price or digital convenience, they grow frustrated. Their outdated legacy platform and fragmented digital systems are failing to meet customer expectations—and they know it. 

The traditional ways of doing business simply can’t keep up with what the competition is offering. 

3. There’s a Way for Grocers to Compete  

But grocers can adapt and compete by shifting their focus from single transactions to customer relationships.

By embracing a connected digital approach rooted in customer data, grocers can create meaningful, personalized engagement that increases shopping frequency, basket sizes, and overall profits.  

It’s about cultivating the lifetime value of customers through deeply personalized, seamless experiences that are data-backed and tailored to how customers actually shop—in-store, online, and both. 

4. Make The Strategy A Reality With DXPro 

DXPro, Mercatus’ connected digital experience platform, is purpose-built to help grocery retailers take this approach and compete with larger retailers. 

By consolidating and collecting first-party data via its embedded CDP, DXPro enables grocers to offer tailored customer experiences that result in loyal shoppers.  

DXPro seamlessly integrates loyalty, eCommerce, promotions, fulfillment, and analytics into a single grocer-owned platform.  

This empowers grocers to understand their shoppers holistically, engage personally, streamline operations, and compete directly with larger retail chains. 

5. Real-world Proof: Why This Approach Works 

This approach isn’t hypothetical.  

It’s backed by real-world data proving the tangible value of digital engagement and hybrid shopper strategies, and how DXPro specifically enables these outcomes: 

Digital Engagement Boosts Sales 

Retail data shows a clear correlation between digital engagement and shopper value: Digitally engaged customers shop more frequently and fill larger baskets. 

Hybrid Shoppers Are More Valuable 

Shoppers who fluidly move between online and in-store channels spend approximately 50% more per year compared to single-channel shoppers. 

DXPro’s Customer Retention Campaign Protected $2 Million in Sales 

Leveraging DXPro’s targeted capabilities, one regional grocer successfully re-engaged at-risk customers through personalized offers, protecting over $2 million in potential lost sales within just six months. 

These examples underscore the measurable value of an integrated, data-driven strategy, and demonstrate exactly how DXPro makes results achievable for regional grocers. 

Take Control of Your Customer Data 

If the strategies and outcomes shared in this webinar resonate, it’s time to move forward.  

Regional grocers need a connected, adaptable solution that can deliver measurable results immediately and continue to grow alongside their business. 

You might wonder about integration challenges, scalability, or additional development work.  

DXPro was specifically built to address these concerns: It offers modular architecture, open APIs, easy integrations with existing systems, and flexibility to scale at your own pace. 

To get started: 

Step 1: Identify where your existing customer experience and technology fall short. 

Step 2: Schedule a strategic consultation with Mercatus to explore DXPro tailored to your needs. 

Step 3: Experience firsthand how Mercatus helps regional grocers deliver real, sustainable growth. 

Contact Mercatus today and see how DXPro uses customer data to transform your customer experience and create more long-term revenue for your grocery business.