While total US online grocery sales dropped back to $8 billion in February, shopper preference for pickup services continues to rise. This month’s Brick Meets Click/Mercatus survey results showed that almost 50% of shoppers ordered groceries for pickup, while only 30% chose delivery and 23% chose ship-to-home.
With so many options available to online grocery shoppers today, how can regional grocers win the grocery pickup battle? Watch our new video series for key grocery strategies from David Bishop at Brick Meets Click.
Get More Grocery Trend Insights
For a more extensive summary of the February 2021 research insights is available from Brick Meets Click via subscription to the eGrocery Insights Program. To purchase a single-month or three-month subscription, please visit brickmeetsclick.com or https://www.brickmeetsclick.com/egrocery-ip–understanding-the-online-shopper.
About Brick Meets Click
Brick Meets Click is an analytics and strategic insight firm that connects today’s grocery business with tomorrow’s needs. Our clear thinking and practical solutions help clients make their strategies and customer offers more compelling and relevant in the changing U.S. grocery market. We bring deep industry expertise, knowledge of what’s coming next, and fact-based analysis to the challenge of finding new routes to success.
00:00 Grocery Trends
00:08 Grocery Pickup is the new battleground, learn why.
5:30 How can regional grocers win the grocery pickup battle?
6:39 What is the threat from mass merchandisers to regional grocers?
8:04 Anything a regional grocer should know about why a customer shops with them over a mass merchant?