May 2021 saw a dip in online grocery sales, but numbers are still 3X higher than pre-Covid sales volume (May 2019). As retailers see shoppers spend less time at home, with the country reopening and vaccine rates increasing, now is the time to look at what’s drawing in online shoppers, and what’s driving them away.
Watch the Q&A with David Bishop from Brick Meets Click, where David shares insights on leading grocery eCommerce programs as well as which customer groups grocery retailers should target for shopping online. For more Grocery Shopper insights visit: https://www.brickmeetsclick.com/egrocery-ip–understanding-the-online-shopper
00:45 How has online grocery sales volume changed in May 2021?
3:00 Will shoppers stop shopping online, as more people are vaccinated?
5:16 Do shoppers still prefer pickup over delivery?
12:10 Who do you think is setting expectations for grocery customer service?
16:18 Which age group is most likely to shop for groceries online?
19:43 How does Brick Meets Click help retailers take advantage of the “year of reconciliation”?