Grocery Trends December – Annual 2021 US Online Grocery Sales Total Nearly $98 Billion
Grocery Trends in December 2021
Online grocery sales hit 97.7 Billion for the year, with nearly 70 million households in the US buying groceries online, according to the Brick Meets Click / Mercatus Grocery Shopper Survey.
What does the newest data reveal for regional grocers when compared to mass merchants? Watch the Q&A with David Bishop from Brick Meets Click for insights on this month’s data and market trends:
00:00 Grocery Trends December – Annual 2021 US Online Grocery Sales Total Nearly $98 Billion
00:34 Can you tell me about December’s eGrocery Insights results?
01:50 New data shows online share of monthly spend in the 12-13% range. Tell us more.
03:37 Why are grocers showing better repeat intent rates than mass merchants?
05:56 What surprised you the most about the December 2021 insights?
08:17 Since average online order value increases with repeat orders, how do grocers react?
12:36 What do you see in the state of online grocery today, that others miss?
Read more about grocery trends, December’s Survey Results