In March 2021, we’re comparing how grocery shopper behavior has changed from the beginning of the pandemic to now. This month’s Brick Meets Click/Mercatus Shopper Survey results show a clear grocery trend: online grocery in the US continues to see growth.
Since last year, grocers have had to address new operational and strategic challenges to meet the surge in demand for eCommerce services. And with many retailers having addressed these challenges, now is the time to consider how they can continue to expand their eCommerce going forward.
David Bishop shares his insights from the latest survey data and the three core considerations for grocery eCommerce program growth in 2021 in this video interview.
00:57 Will high online grocery sales numbers of $9 billion+ become the new normal?
01:41 What is motivating shoppers to continue using an online grocery service?
02:47 Does a decrease in ship-to-home order volume benefit grocers or mass merchandisers?
03:45 Should retailers be concerned that 25% of shoppers also buy from mass merchandisers one or more times a month?
05:31 You’ve characterized 2020 as a year of grocery acceleration online. 2021, you’ve coined the year of reconciliation. Can you explain this?
Get More Grocery Trend Insights
For a more extensive summary of the February 2021 research insights is available from Brick Meets Click via subscription to the eGrocery Insights Program. To purchase a single-month or three-month subscription, please visit brickmeetsclick.com or https://www.brickmeetsclick.com/egrocery-ip–understanding-the-online-shopper.
About Brick Meets Click
Brick Meets Click is an analytics and strategic insight firm that connects today’s grocery business with tomorrow’s needs. Our clear thinking and practical solutions help clients make their strategies and customer offers more compelling and relevant in the changing U.S. grocery market. We bring deep industry expertise, knowledge of what’s coming next, and fact-based analysis to the challenge of finding new routes to success.