Retail Operations – eCommerce Strategy with the 3C’s Framework
The 3C's of Retail Operations - get the most value from your Grocery eCommerce
Are you questioning the profitability of your eCommerce channel?
Are you unsure about how to grow your eCommerce business beyond the marketplace?
If yes, you’ll want to learn how to grow your profitability with these retail operation strategies: The 3Cs – controls, costs, and consumer connections – that drive online grocery profitability.
David Bishop, Partner at Brick Meets Click, will explain the 3Cs framework which helps today’s grocery retailers prioritize where to focus short term and offers guidance on tackling integration and implementation issues across the ordering, assembly, and distribution stages of the online shopping process.
Sylvain Perrier, CEO of grocery eCommerce solution provider Mercatus, will join the discussion to provide insights into how eCommerce technology can empower retailers to execute on a successful strategy using this framework.
Learn how you can use the 3Cs framework to improve your online grocery profitability by defining:
- What goals you should set for your eCommerce program
- Why each goal is critical to your operational strategy
- How to benchmark for success
Watch to learn about the 3Cs grocery retail operations framework to improve your online grocery profitability.
Speakers
David Bishop, Partner, Brick Meets Click
David leads Brick Meets Click’s consumer research, retailer benchmarking, and market forecasting programs while also working closely with grocers to improve results from their omnichannel strategies.
Sylvain Perrier, President & CEO at Mercatus
Sylvain is a highly sought-after leader with over 20 years of executive-level experience in retail technology, pushing the boundaries in specialty areas such as mobile commerce, web technology, in-store operations, and Software as a Service (SaaS) architecture. In addition to his executive responsibilities, Sylvain hosts The Digital Grocer podcast.