Dissecting the Amazon Fresh Playbook
Overview
In the first episode of Digital Grocer Season 5, David Bishop, Partner at Brick Meets Click, along with Sylvain Perrier and Mark Fairhurst dissect Amazon Fresh’s playbook and explore how the company has been able to build a successful grocery business. Sylvain and Mark discuss Amazon’s grab-and-go technology, its focus on convenience, and how it uses retail stores as primary fulfillment locations. They also debate whether Amazon Fresh can be a viable threat to the traditional grocery industry. This episode is a must-listen for anyone interested in the future of grocery retail.