Grocery Trends with Brick Meets Click – June 2021 Insights
Grocery Trends June – Why Grocery Pickup Is Key to Solidifying Sales for Regional Grocers
U.S. online grocery sales in June 2021 were down 23% from one year ago, but only 3% lower than May of this year. While overall sales declined, pickup’s dominance continued to strengthen in all markets, as ship-to-home shrank and delivery grew only slightly.
Watch the Q&A with David Bishop from Brick Meets Click, who shares insights on why pickup continues to be the dominant fulfillment method, why its success is often overlooked and how cross-shopping with mass merchants affects customer expectations.
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1:40 What’s the top-line finding for June?
3:06 How does ship to home tie into this month’s findings?
4:30 Why is the message about pickup’s success getting lost?
7:54 What channel migrations should grocers know about?
10:43 What’s behind pickup’s long-term dominance?
15:52 How do cross shopping habits affect regional grocers?
18:57 What grocery trends can we expect going into fall 2021?