Grocery Trends with Brick Meets Click – April 2022 Insights
The Brick Meets Click/Mercatus Grocery Shopping Survey for April 2022 found that online grocery sales pulled back 3.8% from the previous year, finishing at $8.1 billion. This was driven by a 5.8% decline in total order volume, as well as a slightly smaller monthly active user (MAU) base. The AOV for the month also decreased by 70 basis points to $81.
In terms of share of wallet, total eGrocery finished April at 12.3%, down slightly from last year’s 12.7%. Excluding Ship-to-Home (since most conventional grocers don’t offer this service) the combined Delivery and Pickup segments finished the month at 9.6%, down about 30 basis point versus 2021.
One key finding of the survey is that budget-conscious consumers are gravitating towards lower-cost online services like pickup. In response, conventional grocers need to find ways to offer these services profitably and remain competitive. Some suggestions include more efficient pick and pack practices, tiered pricing models, and variable fee structures.
The online grocery landscape is constantly changing, and it can be difficult for grocers to keep up. However, by understanding the needs and concerns of their customers, they can adapt their strategies accordingly. The Brick Meets Click/Mercatus Grocery Shopping Survey provides valuable insights that can help grocers stay ahead of the curve and remain competitive in the ever-changing eCommerce space.