Grocery Trends with Brick Meets Click – January 2022 Insights
A look at January 2022 U.S. online grocery sales results. Pickup defied the downward YOY sales trend. The U.S. online grocery market generated $8.5 billion in sales and accounted for nearly 12% of total grocery spending during January, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded January 29-30, 2022.
David and Mark also discuss the reasons behind Pickup’s resilience, and the drop off in Amazon’s Ship-to-Home model. David offers a sneak peak at Part 2 of the eGrocery Performance Benchmark, including customer acquisition and churn rates, and customer lifetime value.